Investigating Generation Cloud

CAST was recently commissioned by Rackspace, the world's second largest cloud service provider, to research the 'social life of the cloud'. The intermediary on the project was 3 Monkeys Communications who conduct PR for Rackspace. We were given a blank canvas with the only remit being to find something interesting and unique about how UK citizens are using cloud-based services. Our sponsor did not interfere in our research gathering, analysis or publishing at any stage. The result was 'Generation Cloud'. Overall we considered the project a great success and it was covered in more than 400 newspapers...