Drinking tea in the Sahara is not my idea of fun. But I’d do it if it was connected to an interesting project

I teach in the Department of Computing at Goldsmiths, University of London and am co-Director of the centre for Creative & Social Technologies (CAST). Also own and operate creative consulting firm Smoothmedia and direct Creative Industries for London-based investment bank Clarity Capital. Chris regularly appears in UK national and international press as an analyst on digital media, creative industries, emergent technologies, and tech markets.

In general my attitude is positive and my personal philosophy is to seek to get the most out of life regardless of what it throws at you. Try and put in as much or more than you take out of any situation and value imagination, creativity, reflexivity, and enterprise as that which makes us all human and unique. Easy Does It is the strapline for my business and getting things done as simply as possible is an everyday driving ambition.